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write two replies, each 300words on Dexter and Teresa. Each reply must incorporate at least two scholarly citations, the course textbook, and a biblical integration in current APA format. Any sources cited except the Bible must have been published within the last five years. Dexter: A business strategy can be used in conjunction with marketing strategies with the goal of providing optimal patient care. Healthcare administrators should strive to reach as many patients as they can to provide optimal patient care. One of the major business strategies used is the following: brainstorming, future perfect thinking, and affinity charts (Wayland & McDonald, 2021). These business strategies are utilized by organizations to create an atmosphere of innovation and will promote more ideas voiced within corporate meetings or to middle or upper management. If employees are allowed to voice their opinions on organizational structure or changes, it will empower them to do more and cause them to feel like they are a part of something bigger than themselves. For example, the Air Force has a program labeled Spark Tank that enables employees to forge ideas that save the Department of the Air Force money. The program has saved the Air Force time and money due to the ideas presented to upper management across many different career fields. The spark tank initiative increased camaraderie and empowered members to do more within the confines of DOD stipulations. This optimal patient care will cause patients to spread the word of the new and improved hospital that provides great quality care resulting in an increased patient workload. This increase in workload will bring more revenue to the facility and will maximize capabilities. The following is a list of items needed to develop a marketing plan: Establishment of marketing objectives, Marketing Strategy Formulation, Specifying Market Strategies, and Developing an action plan (Berkowitz, 2019). One of the major factors in developing a market strategy plan is having an organizational mission and vision statement. This lays the framework for all to know which direction the organization is moving towards that enables members to build from and follow. Marketing objectives are for a facility to establish tangible measurability for success and to be more specific in defining what is truly a success or failure. Before developing these objectives, administrators must factor in every single department that is a part of the organization before defining them. It might include retention, new patient growth, and market leadership in the form of share gain (Berkowitz, 2019). It is a contributing factor in the success of developing a marketing plan. Within formulating a market strategy, companies must determine a target market before moving forward in organizational maturation. The best strategy for building up new markets and the best market entry project plans are useless if the wrong markets are targeted (Grunig & Morschett, 2016). The organization must choose the target market carefully and precisely that aligns with the overall mission and vision statement for patient care. Choosing a target market will allow for community involvement and formulate future growth within the organization. This future growth will result in increases in all aspects of patient care within the facility. Specifying market strategies and developing an action plan are two actions that are lastly done but are super important within this marketing strategy plan. Specifying the company position it will take while adhering to the standards set to keep within the parameters of the target market will be the difference-maker in being successful. Companies will have to decide if they want to be a market leader, market challenger, market follower, or market niche. Once this decision is made, then the organization can move forward with the action plan. The action plan is nothing more than just following through with the plans set forth with the other steps of the process. The only difference is evaluating the results of your marketing plan and making changes as needed. Productivity is defined as the ratio of outputs to inputs and improving productivity implies a search for higher levels of output from all employees and other assets (Langabeer & Helton, pg. 8, 2021). It is the job of an administrator to ensure productivity is ongoing in their facilities and to rectify problems within this arena as soon as possible. Productivity is the lifeline of any organization and can be the difference in healthcare professionals providing quality patient care. The quality care that is rendered due to professional productivity will bring more patients to the facility resulting in increased revenue. This increased revenue enables healthcare organizations to bring more capabilities to the table and improve patient care needs. Productivity is important to healthcare due to the improved and increased capabilities it has the potential to bring to facilities. For example, hospitals can build bigger facilities from the revenue gained from quality care produced by productivity. Productivity, marketing strategies, and business strategies step in the right direction ensuring vision and mission statements are aligned to keep organizational improvements consistent. These marketing strategies must and will be fluid in nature so that changes are made as needed for the betterment of the organization. The ability to make changes as needed allows for constructive criticism, the opportunity to foster teamwork, and for members to be encouraging. “Therefore encourage one another and build each other up, just as in fact you are doing” (English Standard Version, 2001/2016, 1 Thessalonians 5:11). Within the marketing strategy plan, business strategy plan, and continuous production can encourage employees to work together in making changes that are key to a successful plan coming to fruition, and this will allow for optimal patient care to be rendered to all. References Berkowitz, E.(2019). Essentials of healthcare marketing. Jones and Bartlett. English Standard Version. (2016). English Standard Version Bible Online. https://www.biblegateway.com/passage/?search=1+Thessalonians+5%3A11&version=ESV (Original work published 2001) Grünig, R., & Morschett, D. (2016). Determining the target markets. (pp. 85-104). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-662-53123-5_9 (Links to an external site.) Langabeer II, J., Helton, J. (2021). Healthcare operations management. Jones and Bartlett. Wayland, M., McDonald, W. (2021). Strategic analysis for healthcare. Health administration press. Teresa: Strategy within a healthcare organization involves several variations of methods that are utilized for daily organizational structure. Action plans are put in place to avoid and resolve problems that may occur. Successful strategic planning must contain developmental analytical skills that mold future healthcare leaders into learning to adapt and conquer present and future challenges, which will prove beneficial in the future. Through theoretical concepts, to include sensible methods of practice used within a healthcare setting, ideal contingency planning is suited to expand financial analysis, competitive benchmarking, organizational culture, strategic marketing, and evolvements related to the healthcare sector (Borg et al., 2015). With strategic management and marketing for healthcare professionals evolving significantly within the healthcare sector, various industry demands for specialized concepts, methods, and techniques are limited to both traditional and conventional strategic management. The objective of utilizing variations of methods that implement beneficial strategic planning lies within the healthcare industry and is implemented by the trials and tribulations within economic populations. An effective approach involves comprehensive examination of a patients’ wants and needs, recognizing underlying needs and recommending new health services that patients have not explicitly requested (Berkowitz, 2017). Proper planning for revolving healthcare services is geared towards the nature of demand for health services. In our current market, organizations rely on strategies that are divided into corporate, functional, and business levels. The overall development revolving management strategies incorporate present problems that involve internal and external analysis, future goals that involve mission and strategic development plans, and an action plan on how to obtain such goals utilizing proper strategic development implementation plans (Wayland et a., 2021). Generally, operating divisions, department, and project level departments are where strategic planning is created and implemented within an organization. Three examples of different types of strategies exhibited by healthcare organizations include marketing strategy, cost reduction strategy, and employee engagement strategy. Marketing strategy focuses on optimizing overall patient experience, cost reduction strategy increases wellness and prevention resources, and employee engagement strategy aids in identifying opposing mindsets within the workforce (Borg et a., 2015).
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