Get Answer: Mike Realizes Ultimate Question Guide

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Original Question

Mike realizes for Ultimate Health System to remain profitable under the risk sharing arrangement they will need to develop a marketing strategy aimed at these newly insured patients. Mike proposes to the leadership team that the marketing strategy will need to include educating consumers about their health insurance benefits and how to access the system to obtain the best quality care at the lowest cost. Mike also suggests that the leadership team consider launching a care management process, possibly hand in hand with the local payer. This would be aimed at reducing readmissions, improving health status, and offering strategies to deal with chronic care issues. This could be accomplished by placing health coaches in each primary care physicians office. In developing a one-on-one relationship with the newly insured patients, the health coach could help them become an engaged participant in the care of their health. Which of the following is the most effective marketing strategy to promote wellness? A. Billboards around town advertising the Ultimate Health System B. The use of social media C. A payer-Ultimate Health System collaborative mailing offering an incentive to the patient if they schedule a physical with their primary care physician D. Mailing the consumer a promotional item with the Ultimate Health System logo on it

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