Get Answer: Healthcare Organizations Influence Question Guide

Understanding this question requires applying core subject principles.

What This Question Is About

This question relates to healthcare organizations influence and requires a structured academic response.

How to Approach This Question

Break the problem into smaller parts and analyze each logically.

Key Explanation

This topic involves healthcare organizations influence. A strong answer should include explanation, application, and examples.

Original Question

Healthcare organizations can influence a targeted market through the 7 Ps of marketing—product, price, promotion, place, packaging, positioning, and people. The 7 Ps, also known as the marketing mix, essentially provide a framework for a marketing strategy. To effectively reach consumers, each of the seven components must align. For example, you might have the right product, but if the price is too high or you are not marketing in the correct place, consumers will not buy. Prepare Explore the concept of a marketing campaign. (It is a strategic sequence of steps and activities that promote company’s product or service, with a specific goal in mind.) Consider the difference between healthcare products and services. For example, are surgical instruments used in surgery a product or service, and are they charged separately? Select a healthcare product or service that have recently seen in a marketing campaign. Include the following: Describe the healthcare product or service that you selected. Analyze the marketing campaign for the healthcare product or service that you selected. Examine the product or service using the 7 Ps of marketing found in the class textbook. Using the assessment of the 7 Ps of marketing, assess the impact of the marketing campaign on your own healthcare decision making. Did the campaign positively or negatively influence your personal opinions of the healthcare product or service? Provide at least three high-quality references, including one from a peer-review journal. Make sure to cite References Resources Thomas, R. K. (2020). Marketing health servicesLinks to an external site. (4th ed.). Health Administration Press. Chapter 1, “The Origin and Evolution of Marketing in Healthcare” (pp. 3-34) Chapter 2, “Basic Marketing Concepts” (pp. 35-66) OASIS. (n.d.). Evaluate resourcesLinks to an external site. [Interactive media]. Walden University. https://academics.waldenu.edu/library/evaluate-resources Ravangard, R., Khodadad, A., & Bastani, P. (2020, September 29). How marketing mix (7Ps) affect the patients’ selection of a hospital: Experience of a low-income countryLinks to an external site.. Journal of the Egyptian Public Health Association, 95, Article 25. https://doi.org/10.1186/s42506-020-00052-z Yu, S., Ghosh, M., & Viswanathan, M. (2022). Money-back guarantees and service quality: The marketing of in vitro fertilization servicesLinks to an external site.. Journal of Marketing Research, 59(3), 659-673. https://doi.org/10.1177/00222437211060733

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