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1. How does targeted marketing by corporations shape consumer choices? In low-income communities, how does this exacerbate health inequities? Targeted marketing, particularly in low-income communities, plays a significant role in shaping consumer behavior. Corporations use highly sophisticated strategies to position their products as not only affordable but also desirable. These products are often marketed as quick, tasty, and convenient solutions, leveraging emotional appeals and reinforcing the idea that they’re a “reward” for hard work or a quick fix for busy lifestyles. In low-income communities, the issue is compounded by limited access to healthy alternatives. When ultra-processed foods are aggressively marketed and subsidized, they become the default option, especially when healthier choices are either more expensive or not readily available. Marketing often bypasses nutritional concerns and instead focuses on convenience, taste, or value for money. As a result, low-income families might prioritize immediate satisfaction or affordability over long-term health outcomes. This exacerbates health inequities by disproportionately impacting those who are already marginalized. The constant bombardment of junk food advertisements in these communities not only makes unhealthy choices seem like the only option but also contributes to higher rates of obesity, diabetes, and other chronic diseases. This is a classic example of how structural racism intersects with food marketing

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