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Assignment I Chapter 1 A. Below is a summary of a nursing study. Read the summary and then answer the questions that follow: This study tested the relative effectiveness of alternative types of messages in encouraging the elderly to come forward for a flu vaccination. All members of a senior center in a middle-sized community (a total of 348 elderly men and women members) were sent a letter advising them that a flu epidemic was anticipated and that people older than 65 years were especially likely to benefit from an immunization. Half the members were sent a letter stressing the benefits of getting a flu shot (the benefit letter group). The other half were sent a letter stressing the potential dangers of not getting a flu shot (the danger letter group). To avoid any biases, a lottery-type system was used to determine which elders got which of the two letters. All study participants were told in the letters that free immunizations would be available at a community health clinic over a 1-week period and that free transportation would also be made available to them. Rates of coming forward for a flu shot among the two groups of elders were monitored to assess whether one approach of encouragement was more persuasive than the other. It was found that a higher percentage of elderly in the “benefit letter” group obtained a flu shot than was true for elders in the “danger letter” group.
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