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Scenario You are a Healthcare Manager at White Smiles Dental, a chain of dental clinics with locations across the province of Ontario. Your organization has existed since 2002 when it began as a startup venture with an investment that led to the opening of 3 clinics. In the years that followed your clinic has expanded at a rate of about 1 new opening per year and you now have 20 locations in and around the Greater Toronto Area and the 401 corridor including the Waterloo region. While you have been primed for growth so far your organization feels that you cannot open any new clinics in your existing area without taking clients away from the locations that are already open. As real estate prices continue to rise exponentially in your area you have watched how many of your Clients have continued to relocate further and further West of Toronto including into the London and surrounding area which is now experiencing a real estate boom of its own as new neighbourhoods are being planned and built. Your senior management has reasoned that if your existing Clients like this area that it might be a good place for you to expand to also. Your existing Client base consists of families and upper middle class professionals who have excellent extended health benefits that usually cover 100% of their treatment costs. Your client base strongly values your brand because you offer modern facilities with a comfortable feel as well as lots of value added services like teeth whitening, TMJ dental guards, and sedation dentistry which has continued to grow in popularity. While your brand is well developed in social media and has a steady customer base in its existing locations you are aware that a larger corporation trying to establish itself in a new market might be perceived as an affront to the livelihoods of independent businesses and local dentist offices. Please Answer Marketing Plan For: Executive Summary Objective Vision Mission Statement Business Description Organization Name History and Background Business Goals Services Offered Online Presence

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