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Reply to below discussion post using your own words (in text citation and reference from las 5 years are reuired): When addressing a public health crisis, it is imperative to tailor the message according to your audience. In the case of the Flint water crisis, the message directed at the affected community must be different than the message to the policymakers based on their perspectives, needs, and roles within the community. To the community members in Flint directly affected by the water contamination, the message must be fully transparent and empathetic, and informational in order to foster and build trust. Acknowledging the enormity of the problem, the harm done as well as the unknown future harm that is not evident yet, while the health risks of lead exposure and giving guidance for protecting families is a reassuring step to show the community that there is no sugar-coating or dismissal of the gravity of the situation. Using clear language with instructions on action steps they can take and offering available resources, i.e, using water filters or how to get blood tests. Messages to the community should show compassion and reassurance as well as cultural competence, as well as acknowledgement that they may be angry and fearful as well as untrusting. Recognizing and acknowledging how the community is feeling is the foundation for building trust( Rowitz, 2014). In tailoring a message to policymakers, it should be solution-oriented and driven by data. Information should be evidence-based and cover the full impact on the community’s health, including statistics, logistics of providing resources to the community for treatment, blood testing and providing water filters , and/or bottled water. The discussion with policymakers should also focus on accountability, how the infrastructure failed, and the changes in policy that need to take place. Considerations for factors affecting timely and ethical communication for both of these groups are providing the message ASAP, as delays in communication erode trust. But most importantly, is being transparent about the cause of the problem in the first place, and then a solution. Being accountable to the cost-saving motivation that put an already vulnerable population at risk, hoping it wouldn’t be that bad or that they could get away with it is imperative if there is to be any future trust from the community (Campbell et al.,2016). By aligning communication style and relevant content to each group’s needs, communication can be both ethical and effective in responding to the trauma and lasting affects that the community felt from a system-level failure. References: Campbell, C., Greenberg, R., Mankikar, D., & Ross, R. D. (2016). A case study of environmental injustice: The failure in Flint. International Journal of Environmental Research and Public Health, 13(10), 951. https://doi.org/10.3390/ijerph13100951 Rowitz, L. (2014). Public health leadership: Putting principles into practice (3rd ed.). Jones and Bartlett Learning. ISBN-13: 9781284021738

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