Get Answer: Kochkin Marketrak Viii Question Guide

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Original Question

Kochkin (2010) [“MarkeTrak VIII: Consumer satisfaction…”] shows Figure 6 that illustrates that hours per day of hearing aid use has not changed significantly from 1994 to 2008. What was his interpretation of this finding? O he explained that there was no net difference because hearing aids users listen to their cell telephones without their hearing aids O it was unexpected because he thought that improvements in hearing aids (such as digital signal processing) would have led hearing aid users to wear their aids more O it’s what he expected: hearing aids haven’t changed that much since 1994 O he stated it was because society is noisier now and people tend to not wear their hearing aids in noise

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